Sunday's NFC Championship Game between the Los Angeles Rams and Seattle Seahawks pits familiar foes against each other with a Super Bowl berth on the line.
It marks the sixth time since the NFL's 2002 division realignment that division rivals have met in a conference championship game.
The NFC West is no stranger to this stage. Including this year, three of the six divisional championship clashes have featured the division (2013, 2021 and now 2026). Seattle enters with a slight edge, holding a 53.9% chance to win, according to ESPN Analytics, and a narrow 29-28 advantage in the all-time series.
Recent meetings have delivered nonstop entertainment. Each of the past five games between the Rams and Seahawks has been decided by one score, including Seattle's 38-37 overtime win Dec. 18 that gave it the NFC's No. 1 seed. Although the Rams have won four of their last six games in Seattle, they dropped that December thriller.
Seattle owns a 17-8 home record against Los Angeles, but the Rams have had the upper hand when it matters most. Los Angeles is 2-0 against Seattle in the postseason, with both playoff wins coming on the road, following the 2004 and 2020 seasons.
History suggests there's more at stake than just a conference title. In every previous instance of divisional rivals meeting at this stage, the winner went on to hoist the Lombardi Trophy.
Here's a look back at those matchups -- and what happened when rivalry stakes couldn't have been higher.
2025: Philadelphia Eagles 55, Washington Commanders 23
The Eagles cruised to victory behind a relentless offensive effort, with Saquon Barkley and Jalen Hurts accounting for three touchdowns apiece. Philadelphia capitalized on four Washington turnovers and pulled away decisively in the second half, setting the record for the most points ever scored in a conference championship game.
The win clinched the franchise's second Super Bowl appearance in three seasons. The Eagles went on to defeat the Kansas City Chiefs 40-22 in Super Bowl LIX, securing the second Super Bowl championship in franchise history.
2021: Los Angeles Rams 20, San Francisco 49ers 17
The Rams, led by quarterback Matthew Stafford in his first season with the team after 12 years with the Detroit Lions, rallied from a 10-point deficit in the fourth quarter dispatching the 49ers.
Cooper Kupp, the NFL's leading receiver, had 11 catches for 142 yards and two touchdowns, while Odell Beckham Jr. posted season-highs with nine receptions and 113 yards.
The victory sent Los Angeles to Super Bowl LVI, where they defeated the Cincinnati Bengals 23-20 to win their first title since 1999. The Rams became only the second team to play a Super Bowl in their home stadium and earned their first championship as a Los Angeles-based team since 1951.
2013: Seattle Seahawks 23, San Francisco 49ers 14
Seattle hosted San Francisco in one of the most memorable conference championships of the decade.
The Seahawks' victory was sealed by Richard Sherman's iconic deflection of a pass intended for Michael Crabtree in the end zone during the closing minute.
They carried that momentum into Super Bowl XLVIII, where they dominated the Denver Broncos 43-8 to secure their first-ever championship in what remains the largest margin of victory for an underdog.
2010: Green Bay Packers 21, Chicago Bears 14
The Packers traveled to Soldier Field to face the Bears in their second playoff meeting -- their first since falling to Chicago 33-14 in the divisional round in 1941 -- between the two storied NFC North franchises.
Green Bay's defense stepped up, holding Chicago scoreless for the game's first three quarters.
With the win, the Packers became the NFC's first No. 6 seed to advance to the Super Bowl. They were also the third NFC wild-card team to achieve the feat.
Aaron Rodgers led the Packers to Super Bowl XLV, where they defeated the Pittsburgh Steelers 31-25 for the franchise's fourth championship.
2008: Pittsburgh Steelers 23, Baltimore Ravens 14
After sweeping Baltimore in the regular season, Pittsburgh hosted their AFC North foe for a third showdown.
Pittsburgh's defense dominated, forcing four turnovers, capped by Troy Polamalu's dramatic 40-yard pick-six for the game's final touchdown.
The Steelers went on to defeat the Arizona Cardinals 27-23 in Super Bowl XLIII, claiming their sixth Lombardi Trophy.
ESPN Research contributed to this story.