The hottest rookie in the NFL is getting paid to eat candy.
Todd Gurley has a commercial airing for Jolly Rancher and the candy's "keep on sucking" campaign, in which the St. Louis Rams rookie is forced into wearing a tutu while singing the children's song, "I'm a Little Teapot."
"Wearing the tutu actually wasn't bad at all," Gurley said.
The 15-second ad debuted online on Thursday and will air during NFL games on Sunday.
The alliance between Gurley and Hershey, which owns the Jolly Rancher brand, came from Gurley's experience with the candy.
"As a kid, it was always around and in college my teammates always used to have a bag of them," Gurley, a former Georgia Bulldog, said.
On Jan. 14, Gurley made known his love for Jolly Rancher Bites by calling them his "addiction" on Twitter.
"I didn't think I would get anything out of it, but I'm glad that I did," Gurley said.
Executives at Jolly Rancher were looking to appeal to an 18- to 24-year-old demographic. People in that demographic, company officials said, are 173 percent more likely to have played football in the last year and 76 percent more likely to have played in a fantasy sports league compared to the general population.
Gurley said he hasn't had to do anything like what he did in the commercial, mainly because he is around a young group of running backs.
"I had to carry pads once," Gurley said.