FOXBOROUGH, Mass. -- New England Patriots tight end Rob Gronkowski, one of the team's most marketable players, has been chosen by the NFL to be part of its promotional commercials for the season-opening.

A commercial featuring Gronkowski aired Sunday night during NBC's broadcast of the Pro Football Hall of Fame Game. A league spokesman tweeted out a YouTube link to the spot, which has a "football is family" theme before finishing with the following reminder: "Back to Football, September 10."

As Gronkowski asks in the promotional video, "Who's ready?"