Newcastle United and Liverpool paid tribute to Kevin Keegan ahead of their Premier League season opener at St James' Park on Sunday, with both sides honouring the former player and manager after his death last month.
Players from both teams warmed up in special shirts bearing "Keegan 7" on the back, in recognition of the number Keegan wore during his hugely successful spell as a Liverpool player.
Supporters from both sides took part in a meticulously designed tribute to Keegan inside the ground as the players emerged from the tunnel.
A large tifo, banners and tens of thousands of cards -- including those in red in the away end -- made for quite the visual spectacle.
Both sides observed a minute of applause before the first whistle, and wore black armbands throughout the match.
In an open letter written to Newcastle supporters, Keegan's family wrote: "The sea of black and white shirts and scarves, alongside colours from so many other clubs, reminded us how much Kevin meant to the footballing world.
"It was a sombre moment that reminded us of our pain and loss, yet matched with immense pride and love as we read so many personal and heartfelt messages.
- Kevin Keegan obituary: From Scunthorpe trialist to England manager, via Liverpool and Newcastle stardom
- Kevin Keegan's family 'truly overwhelmed' by tributes after his death
"Kevin always shared his love for Newcastle United, Geordies, and the city, captivating us with stories told with his infectious smile. Seeing these tributes brought those stories to life for Kevin's grandchildren, showing them how deeply their grandfather was loved in return."
Keegan died in July at the age of 75 after his family announced he had been diagnosed with cancer in January, which had progressed to stage four by June.
He made his name at Liverpool after joining from Scunthorpe United in 1971, winning three First Division titles, the European Cup, two UEFA Cups and the FA Cup during six years at Anfield.
After spells with Hamburg, where he won the Ballon d'Or twice, and Southampton, he joined Newcastle in 1982 and helped the club win promotion to the First Division before retiring two years later.
He returned to St James' Park as manager in 1992 and transformed Newcastle into Premier League title challengers during his first spell in charge, before taking the reins again briefly in 2008.
He also won 63 caps for England, scoring 21 goals for his country.